Bending BranchesBending Branches manufactures kayak and canoe paddles for paddlers from novice to expert. If you enjoy kayaking or canoeing across calm midwestern lakes or stormy ocean passages, whether it’s an afternoon with the kids or whitewater mountain streams. We make recreational, touring and high performance paddles and shafts of wood, aluminum, fiberglas and carbon. Our hardworking ergonomic paddles and blades are favorites you can rely on everytime.



DOA LuresD.O.A. fishing lures are developed by hard-core fishermen, and offer you an unfair advantage. All of our lures are made of soft plastic and impregnated with farm grown shrimp to resemble real shrimp, crabs, and a variety of bait fish.


FrabillFrabill - Innovating the Outdoors


Heritage KayaksOn lakes or rivers…in deepwater bays or in marshy flats we provide high quality, practical tools for learning to paddle, fish from a kayak, and discover new, sacred spaces.


Keen FootwearFounded in 2003 and known for its patented toe protection technology, KEEN Inc. is more than an Outdoor company. A leader in hybrid performance products, KEEN encourages everyone to Stand Up, Out and For living a HybridLife™


LamiglasFish with confidence. It’s not just a tag line. It’s a mindset. A state of ultimate contentment achieved only when every factor within your control is controlled with absolute flawlessness. The cast. The presentation. The strike detection. The hook set. The fight. And the victory dance.


Kaenon PolarizedSome revolutions are not begun with a bang or a shout. Some revolutions quietly appeal to the senses, the intellect and even the soul. They are born out of constant thought and intense passion to effect change and to drive progress. At Kaenon Polarized, we strive to evolve our world optically. This pursuit has led us to create the most advanced polarized lens technology on the planet.


MirrOLureMirrOlure Series III is a revolutionary look to our line of Coastal Classics. Series III® combines a natural baitfish scale pattern with a highly reflective holographic foil for unmatched brightness and realism. All models feature sonic “fish calling” rattles, the famous 3-D firey red eyes and MirrOred hooks.


PrecisionPakPrecisionPak - Innovative Packs Engineered by Outdoor Enthusiasts


The Lonely AnglerThe Father and Son team behind The Lonely Angler - while stationed at Fort Carson in Colorado Springs, Ben would spend much of his free time fly fishing the crystal clear waters of the Rockies with his most beloved dog, Colby. At the same time, John was approaching retirement from teaching in Massachussetts and delving into a hobby of lure making….


Thule“To be the brand of choice for consumers around the world who want to transport their equipment by vehicles safely, easily and in style.”


Van StaalIt set an industry standard when it was introduced in the early 90’s. Van Staal is the name best associated with unparalleled quality and unrivaled toughness. It’s serious Big Game tackle for the descriminating angler who wants the absolute best. Torture-tested in the lab and in the field. A proven product with years of experience fighting extremes -extreme conditions, extreme weather and extreme fish. That means NO LIMITATIONS. In the harshest water environments running with the strongest fish on your line, a Van Staal is built to never disappoint.


Yo-ZuriFor over 50 years, Yo-Zuri has been the leading manufacturer of quality lures and fishing lines. Yo-Zuri products are known worldwide as the most innovative and effective of their kind. Experienced anglers know that Yo-Zuri lures catch fish like no other brand.


RailRidersThe Toughest Clothes on the Planet™